5/9/07 3:38 PM
coatesmoe wrote in topic Article: The Imus Ranch:
Ratings, Ratings Don started off at 1000 a month and found out he had nothing to offer. He then started picking on some little guy. Perhaps an American Jew or American Indian or American Mexican or perhaps anyone who could not defend himself. He started saying things that a person with class and format would not say. The worms out of the American society came out of their holes and said "That is great". His ratings grew because he never picked on white, Christian, middle class, low income Americans who have a limited education. For each insult to some poor minority. he got press coverage and then the big players in the fast moving consumer product world said let us get near this guy for three minutes a day. OK great so far. Now we have Internet. A hot story in the good old USA is a hot story in London, Moscow, Paris, Cairo and Kabul. You do not have to be American to love Kellogs corn flakes or Pepsi Cola. You turn on your computer and login to YouTube and hear good old Don insulting American girls. Part of P&G worldwide market says the girls look like us. In other places in the world men wonder why the American male does not stand up for the women basketball players. In Cairo they just would stand up and 10000 people would march to P&G headquarters and pull the manager out of the office for supporting such an idiot. In Oslo they would ask the Brand Manager on nationwide TV why he supported such a guy.Of course you can try a relaunch on Don. The guy is too old and the after WWW reaction will take at least a year before you can resell him. The question is to who wants to buy him. P&G was smart. They cut their losses. MSNBC has at least 10 clowns waiting to take over the Imus slot. Believe me it is easy to relaunch Coca Cola light or Pampers. P&G looks at the Imus following in the USA as a market segment. If P&G loses the Chinese market then they have problems. The Chinese love to see stories coming out of the USA where racial degradation is a day to day happening. Tell me something about ratings, Tell me something about justice, liberty and equality and not how you are going to stop buying cornflakes or send your last dollar to the Imus ranch.



