Keys to a Profitable Yard Sale

Keys to a Profitable Yard Sale

Salesmanship, a few tricks, and extra effort can turn a mildly successful yard sale into a profitable, worthwhile endeavor. To help make your sale a success:

• Collect enough good stuff to make a yard sale worth your time.
• Advertise in the newspaper and put up signs around your neighborhood. Many shoppers plan their day around the paper, so it pays to be in there, even with a small ad.
• List specialty items in the ad, such as a footed bathtub, Ping-Pong table, or certain collectibles.
• Invite friends, neighbors, or family members to participate. Multifamily sales attract more shoppers, and you can share the cost of the ad.
• Schedule the sale for the first weekend of the month, except during holidays. That’s when most people have extra money.
• Tidy up your yard before the sale. A well-tended home suggests you have good stuff to sell.
• Begin the sale earlier than is usual for your area. Shoppers who start at your place will have the most money.
• Expect early shoppers. No matter what opening time you put in the ad, some will come earlier. Be ready, and make some sales.
• Make your merchandise look good. Dust and oil furniture, scrub toys and baby equipment, clean tools, and mend all garments. Write the size of each garment on the price tag.
• Package similar items. Linens sell best when sorted by color and bundled with ribbon, for example.
• Price your items to sell, and mark them individually rather than setting up a $1- or 50-cent table.
• Take names and offers on more valuable items. If you ask $300 for a dining room table, ask interested shoppers for their best offer, name, and phone number. You may end up calling them after the sale.
• Be sure customers know that you will negotiate. Encourage offers.

Mary Hance is known as “Ms. Cheap” to readers of her newspaper column on saving money.

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