The Book of Cool

The Book of Cool
By Marianne Taylor
Hardcover, 230 pages ($19.95)


It's a term we hear—and use—with casual abandon. But what is "Cool"? This hip and flip exploration of the ultimate expression of social acceptance covers the spectrum of people, fashions and fads past and present. With a mixture of pop psychology, pseudo-science, sociological dissection and just plain playfulness, it'll help you define it, understand it and, above all, avoid its dreaded flipside: uncool!
—Neil Pond, American Profile

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