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Media: Macintosh formatted CD-ROM
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Media Labeling Requirements: All material should be clearly labeled with the Issue Date, Agency, Phone Number, List of Contents, Advertiser, Production Contact Name/Number, File Name and Number. A copy of the Insertion Order is also helpful.
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The Preferred Formats: PDF/X-1a Files on CD Rom
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Desktop File Formats: QuarkXPress 7.0 (or earlier), PhotoShop CS3 (or earlier), Illustrator CS3 (or earlier), and Indesign CS3 (or earlier). Macintosh Versions Strongly recommended.
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Desktop Element Formats: TIFF (Images/Scans), DCS (Images/Scans), EPS (Images/Scans), PostScript Type 1 (fonts), EPS (Encapsulated PostScript),
PDF/X-1a.
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Type of Proof: DDCP (Kodak Approval, Imation Matchprint Laser Proof preferred) or Press proof. SWOP standards, GATF/SWOP approved color control bars that includes 5%, 25%, 50%, 75% and 100% C,M,Y,K control patches.
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Desktop Instructions: Build pages to live area sizes. Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation and cropping of images in layout program. Include all fonts, images, scans, logos/artwork. Do not nest EPS in other EPS files. Pantone colors must be in CMYK mode. All Images/scans must be in CMYK mode. Font information should include manufacturer, font name and version. Supply Quark “Collect for Output” or similar reports. When sending PDFs other than PDF/X-1a, it is recommended you send the native files.
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Additional Instructions: Supply single pages, not spreads. Partial page ads should be built to 100% actual live area size.
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Ad Sizes: American Profile is a press delivered magazine (non-bleed). Trim size is 8.625 x 10 inches. The full “live area” is 8.375 x 9.75 inches. There is a .125-inch non-print area outside of the live area. American Profile reserves the right to reduce an advertiser’s material by as much as 5% either vertically, horizontally or proportionately.
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Note: Native application files such as Quark files are strongly discouraged but we realize that it may be unavoidable in certain situations. Therefore the following information should be clearly understood and followed. All Native Application files will be treated as individual unstripped pages, which means that they will be pre-flighted, ripped and proofed. In the event the Advertiser does not supply an approved digital color proof of the ad as described above, American Profile will take all reasonable measure to insure color accuracy of the ad but will in no way guarantee its acceptance or reproduction.
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Ad material will not be returned.
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All elements should be defined as CMYK, never RGB.
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UCR should be set at 280.
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Type Reproduction: Type should never be less than 6-point boldface. Fine and/or serif type should be used at a minimum and held to one color to avoid registration problems. For reverse type, the dominant color should be used for shape with subordinate colors spread slightly to avoid registration problems. Process color for small type should not be used. Reverse type or 100% black type is recommended. If these guidelines are not followed, American Profile cannot guarantee the quality of type reproduction.
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All screen and printer fonts that are necessary for Ripping the file must be included. It is best to have the fonts already converted to outline or rendered into raster graphics by the ad provided. Be aware that some placed or embedded elements may also need fonts.
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When sending composite file formats, please note, if trapping has already been performed, the processor used will apply traps to composite EPS files unless told to ignore.
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File names should only use alphanumeric characters. Spaces and special characters should be avoided.
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Partial page ads should be built to 100% of their actual live area size. Bleed is not available.
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One content proof and two DDCP (direct digital color proof) required, Kodak Approval or Matchprint Laser Proof preferred, of the file generated on a publication grade uncoated, de-glossed substrate containing 6mm 5%, 25%, 50%, 75%, 100% C,M,Y,K patches for quality control to be printed on an uncoated substrate utilizing the gravure printing process. Proofs furnished for other printing processes may not accurately reflect the printed piece. In the event that the only proof supplied by the advertiser is a low resolution color printout, American Profile will take reasonable measure to insure color accuracy of the ad, but will in no way guarantee its acceptance or reproduction.
